“”Interplay added a high-participation and high visibility marketing component to our Teradata Conference that really made a difference in the success of the event.
Interplay was instrumental in creating what our client said was their ‘best conference ever’, and we would highly recommend them for creating an active marketing message during any event.
- Carole Riddle, National Account Manager Seattle Hospitality Services
T-Mobile Play Pass: Restore the Roar – Detroit
T-Mobile wanted an especially interesting “casual” activity for their Detroit market sales team event.
The Challenge
Bring a diverse area sales force up to speed on new marketing metrics and initiatives in an entertaining and challenging activity that brings people together to find clues and answer questions, while learning about new things the company is bringing to market.
The Solution
Play Pass, an event designed to bring people together in small groups to participate in a venue distributed game geared to learning, team building all while filling in a game card that qualifies participants for a drawing for a fifty inch plasma TV.
The Result
This event got people moving, engaged them in discussion about the subjects of interest the company wanted promoted through the game, and brought people together to support the T-Mobile market push in the Detroit Metro market.